AIGC New Media Copywriting: Development Trajectories and Industry-Education Integration Pathways

Lan  Zhang

doi:10.54691/8vq1ye49

Authors

Lan Zhang

DOI:

https://doi.org/10.54691/8vq1ye49

Keywords:

AIGC; new media copywriting; industry-education integration; human-AI collaboration; curriculum reform; digital media.

Abstract

The rapidly developing artificial intelligence-generated content (AIGC) technologies have profoundly reshaped the new media copywriter production scene, bringing remarkable efficiency and posing challenges for traditional creative education and industry-university collaboration models. This paper addresses three interrelated aspects: the technological advancement of AIGC within the domain of new media copywriting; the emergent tensions between algorithmic content generation and human creative abilities; and structural strategies to foster industry-academia cooperation for preparing practitioners for the AIGC era. This paper puts forward a four-pillar framework for the integration of industry and education by comparatively analysing current AIGC applications in Chinese and global media markets, empirically examining human-AI collaboration in advertising copy production, and reviewing university-enterprise cooperative education models in digital media fields, so as to align curriculum design, practical training, assessment reform, and ethical literacy with the competency requirements of AIGC-driven industries.

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