Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty: Chain mediation effect based on consumer resonance and brand identification

Yuanjun Li; Zichun  Wan; Biyun  Wu; Yinuo  Yang

doi:10.54691/j2bs6988

Authors

Yuanjun Li
Zichun Wan
Biyun Wu
Yinuo Yang

DOI:

https://doi.org/10.54691/j2bs6988

Abstract

With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the results were tested using structural equation modeling and bootstrap methods. The results show that ESG information disclosure has a significant positive impact on consumer loyalty; consumer resonance and brand identification play a mediating role, and the two form a chain mediation; regional consumption levels and industry attributes have a moderating effect. This research provides a reference for companies to optimize ESG disclosure strategies and for governments to improve relevant regulations.

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