Pop Mart part of the strategic analysis
DOI:
https://doi.org/10.54691/s6rr0t89Keywords:
Art toy, Stratagem, Pop Mart.Abstract
Originated in foreign countries, and swept the world with a super-fast speed of the industry - "art toy" has with the development of time, in China has also formed a scale, increasingly mature. China's tide play market share is increasingly saturated, of which enterprises, especially Pop Mart as the leader, occupy half of the tide play market. Founded in 2010, Pop Mart rose rapidly in just a few years and successfully listed on the Hong Kong Stock Exchange in 2020. The success of Pop Mart is inseparable from the dividend of the era, but its strategy choice and implementation are also indispensable conditions for success. This paper analyzes Pop Mart from the perspective of business unit strategy and finds its success factors.
Downloads
References
[1] Han Min. Research On Existing Problems And Countermeasures In The Education And Training Of Inland River Crews[J].China Water Transport(Second Half Month),2020,20(03):47-49.)
[2] XIAO Yuanjie. Research on the core competitiveness of TV documentary columns in the context of convergent media[D]. Minzu University of China, 2024. DOI:10.27667/d.cnki.gzymu.2024.000018.
[3] YAO Kunyue. Research on the Competitiveness Strategy of Three Squirrels: Based on Financial Analysis and Porter's Five Forces Model [J]. Time-honored Brand Marketing, 2024, (01): 162-165.
[4] WANG Wanheng,XU Qi,YAN Bei. Analysis of Pop Mart Development Strategy Based on Business Model Canvas [J]. National Circulation Economy, 2024, (17): 45-48. DOI:10.16834/j.cnki.issn1009-5292.2024.17.019.
[5] WANG Yujie,ZHANG Nan. Research On Marketing Strategy Of Pet Platform Based On 4P Theory: A Case Study Of Poqi Pet Platform [J]. Modern Animal Science and Technology, 2023, (04): 101-104. DOI:10.19369/j.cnki.2095-9737.2023.04.028.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Frontiers in Humanities and Social Sciences

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.