Study on the Role Mechanism and Influence Effect of Digital Transformation on OFDI of Enterprises

Abstract

OFDI not only helps enterprises to overcome the constraints of variable costs such as freight costs and access to a wide range of overseas customer resources and markets, but also accelerates their R&D process, increases their business scope and export scale, and becomes an important channel for enterprises to improve their economic efficiency. Digital transformation can help enterprises invest in foreign countries and acquire advanced production factors and assets, which undoubtedly becomes an exclusive advantage. In the digital economy has become the focus of the world's economic development, digital transformation has become the key point of enterprise development, China urgently needs relevant research to explore the impact of digital transformation on enterprise OFDI. Based on this, this paper provides a theoretical explanation and path analysis of the effect of digital transformation on OFDI decision-making from the enterprise level, and provides rationalized suggestions for OFDI of enterprises in the digital economy environment from the perspectives of macro-policy and micro-enterprises based on the findings of the study, which to a certain extent can enrich the research on the cross-cutting fields of digital transformation and OFDI.