Study on the Action Path of Environmental Communication in Urban Residents' Residential Choice Under the Mediation of Policy Perception

Abstract

This paper studies the effect of environmental communication on the choice of place for urban residents through policy perception. It will not provide new empirical data, but it will collect related studies on environmental media coverage, risk communication and residential location choices to build a conceptual action plan. First, this paper will introduce how agenda-setting and framing in environmental journalism affect public attention and risk perception; then, it will examine the connection between these perceptions and institutional trust and awareness of environmental and housing policies. Based on research into air pollution perception, information consumption behaviour and preferences for environmental amenities in cities, this paper puts forward that policy perception may moderate the relationship between environmental communication and residents' evaluations of neighbourhood quality, environmental justice and future risk. The new system thinks that the messages of environmental responsibility released by the government and local authorities will affect people's decisions to move. Therefore, in the Design of communication strategies and urban policies, we need to take a mediating path; we should not focus too much on the effect of media messages and recognise that they also shape people's perceptions of environmental quality and living conditions.