Public Opinion-Driven Collaborative Symbiosis: Public-Relations Governance Mechanisms in the Renovation of Older Residential Communities

Lexin  Chen

doi:10.54691/sn54y589

Authors

Lexin Chen

DOI:

https://doi.org/10.54691/sn54y589

Keywords:

Older residential community renovation; public-relations governance; public attention; collaborative governance; urban renewal.

Abstract

Older residential community renovation combines spatial upgrading with the governance of fragmented stakeholders, differentiated demands, and weak community trust. Viewing public-relations governance as relational communication and trust-building rather than publicity, this paper examines the links among public opinion expression, governmental attention and response, and multi-actor coordination. Public attention helps local governments identify needs, but its translation into renewal outcomes depends on issue translation, consultation, interest balancing, and post-renovation maintenance. Public-relations governance should therefore shift from one-way publicity to process-wide communication, moving renovation from project delivery to the reconstruction of community relations.

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