An Exploration of Strategies for Financial Support to Promote High-Quality Development of Yibin’s Culture and Tourism Industry

Abstract

Against the backdrop of the cultural and tourism industry being elevated to a strategic pillar industry at both the national and regional levels, financial support has become a key pillar for driving the high-quality development of local cultural and tourism sectors. Taking Yibin as the subject of this study, this paper examines the foundation of its cultural and tourism development and the current state of financial support. It analyzes the practical challenges currently faced, including funding gaps for resource development, insufficient diversified financing mechanisms, inadequate credit information sharing, and unclear asset ownership. Building on this analysis and drawing on typical domestic experiences, the paper proposes pathways to construct a multi-level, full-chain financial support system for the cultural and tourism sector. These include strengthening policy coordination, broadening financing channels, promoting the application of fintech, improving property rights structures, and fostering industrial integration.