Analysis of the Media Functions and Communication Mechanism of Dance Video Images in Dance Therapy Practice

Abstract

In the current situation where the public's demand for mental health continues to rise, Dance Therapy, as a non-pharmacological psychological intervention path, has been continuously optimized in its dissemination form with the iteration of media technologies. Dance Video Images have become the core carrier for the practical actualization and popularization of Dance Therapy. This paper combines the publicly verifiable cases such as the short video communication of Douyin Dance Therapy, and the Dance Therapy undergraduate professional practice of Nanjing Normal University of Special Education (the first undergraduate program in Dance Therapy in China), collates and analyzes the media functions of Dance Video Images in Dance Therapy practice, deciphers the interactive logic of its communication subject, channel, audience and effect, summarizes the current communication deficiencies and proposes optimization plans. Research has found that Dance Video Images have four core functions: emotional guidance, process recording, cultural inheritance, and scene adaptation. The dissemination presents a dual subject pattern of "professional guidance+public participation", with short video platforms as the core communication venues. This article can provide empirical support for the standardized dissemination of Dance Therapy and the precise application of Dance Video Images, helping to promote the high-quality development of the Dance Therapy industry.