Multimodal International Communication Pathways for Huxiang Culture from the Perspective of Digital Humanities

Bin  Liu

doi:10.54691/0kczfy60

Authors

Bin Liu

DOI:

https://doi.org/10.54691/0kczfy60

Keywords:

Huxiang Culture, Multimodal Communication, Digital Humanities, International Communication, Cultural Discount.

Abstract

Against the backdrop of the deep integration of globalization and digitalization, the international communication of Huxiang culture faces multiple challenges including "cultural discount," platform dependence, and stereotyping. Based on multimodal discourse analysis theory and digital humanities technologies, and drawing on Hunan Province's communication practices of "integration of culture and technology" and "integration of culture and tourism," this study constructs multimodal communication pathways for Huxiang culture encompassing technological empowerment and communication strategies, with the aim of providing theoretical frameworks and practical insights for effective international communication of Huxiang culture.

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