On the Translation of New Energy Enterprise Websites from the Perspective of Eco-Translatology
DOI:
https://doi.org/10.54691/s8d74p95Keywords:
Eco-translatology; new energy; corporate websites; English translation.Abstract
This study examines the English translation of corporate websites from new energy enterprises in China from an Eco-translatology perspective. This research analyzes how translators make adaptive selections at the linguistic, cultural, and communicative dimensions to achieve adaptation within the target-language ecological environment. The findings reveal that the translator employs translation methods and techniques such as addition, conversion, omission, reordering, syntactic restructuring and free translation at the linguistic, cultural and communicative dimensions to enhance readability, cultural resonance, and persuasive impact. These adaptations are not arbitrary but represent strategic choices aligned with the expectations of international audience. By prioritizing functional effectiveness over formal correspondence, the translations successfully project an image of innovation, reliability, and global competitiveness for China’s new energy companies.
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