Research on the digital skill training model for returning college students assisting farmers through live streaming

Authors

  • Wenjing Wang

DOI:

https://doi.org/10.54691/9b3tbm26

Keywords:

Returning college students; Live streaming to assist farmers; Digital skills training; Rural revitalization.

Abstract

To enhance the digital skills of returning college students in agricultural live streaming assistance and address the bottleneck issue of rural e-commerce talent, this paper constructs a training model focusing on system building, resource integration, and outcome transformation, addressing current issues such as training cognitive biases and imperfect systems. Research indicates that this model can improve college students' practical abilities, facilitate the upward movement of agricultural products, inject digital momentum into rural revitalization, and provide practical support for the implementation of the "Digital Commerce Promotes Agriculture" policy.

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References

[1] Hao Ying'e. Analysis on the cultivation of digital and intelligent capabilities of live streaming marketing personnel in the context of rural revitalization [J]. Rural Economy and Technology, 2025, 36(6): 217-220.

[2] Li Yingxuan, Liu Minghui. The Dilemmas and Paths of Live Streaming Assisting Agriculture from the Perspective of Rural Revitalization: A Case Study of Henan Province [J]. China Rural Science and Technology, 2024, (7): 59-62.

[3] Guo Man, Guo Qing, Wang Tingyong, et al. Exploration and Practice of Cultivating Live-streaming E-commerce Talents for Agricultural Assistance in Colleges and Universities under the Background of Rural Revitalization [J]. Guangdong Sericulture, 2025, 59(04): 153-156.

[4] Ningxia Litong District E-commerce Center. Ningxia Litong District E-commerce Talent Cultivation: Activating the "Digital Engine" for Rural Revitalization [N/OL]. Jintai Information, 2025-06-19.

[5] Human Resources and Social Security Bureau of Wuding County. Wuding County: Human Resources and Social Security Empowers and Cultivates "New Farmers" through E-commerce Training to Revitalize the Countryside [Z]. Gazette of the People's Government of Wuding County, 2025-11-15.

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Published

20-04-2026

Issue

Section

Articles

How to Cite

Wang, W. (2026). Research on the digital skill training model for returning college students assisting farmers through live streaming. Frontiers in Humanities and Social Sciences, 6(4), 191-197. https://doi.org/10.54691/9b3tbm26