Exploration of VRAR Technology Application and Content Innovation under the Trend of Film and Game Integration

Abstract

In recent years, with the rapid iteration of digital technology and the development of cultural industries, the integration of film and gaming has become one of the important content production models. VR/AR technology, with its powerful immersive experience, human-computer interaction, and scene based presentation, is accelerating the development process of film and gaming integration. The author intends to start from the impact of VR/AR technology on the integration of film and gaming, and dissect the usage scenarios in its production process, expression paradigm, and reception mode, and then explore the new content production forms it brings. The author believes that VR/AR has surpassed the changes in production and reception of film, television, and games, bringing new fusion types, hybrid audio-visual interactive discourse systems, and new aesthetic forms of virtual and real interaction in form, and facing multidimensional technological, artistic, and commercial challenges. This article has certain theoretical significance for exploring the narrative development and experiential transformation in the era of immersive media, and has reference value for relevant industry practices.