Research on the homogenization dilemma and innovative strategies of short dramas in the era of intelligent generation

Abstract

The popularization of intelligent generation technology has greatly lowered the threshold for short drama creation, increased industry output, and quickly become an important form of mass cultural consumption due to its adaptation to fragmented consumption. However, with the expansion of the industry, the problem of homogenization permeates the entire process from creation to operation. Not only are there themes of urban romance and rebellious literature, but there are also phenomena such as fixed narrative routines, repetitive visual materials, and single promotion paths, which directly restrict the industry's transformation from "scale expansion" to "quality improvement". This article combines the actual situation of the short drama industry, first sorting out the specific manifestations of homogenization, then analyzing the causes of technology template dependence, traffic orientation, and insufficient creator literacy, as well as the negative impact of homogenization on content competitiveness and industry vitality. Finally, strategies such as optimizing the application of intelligent technology, deepening the cultivation of diverse themes, and building an original ecology are proposed to provide practical reference for the short drama industry to break through the low-quality cycle and achieve sustainable development, and to help the industry play its cultural communication and entertainment service value.