Practice and Reflection on Film as a Cultural Communication Carrier in the New Media Era

Abstract

The iteration of new media technology revolves around the deep integration of digital technology and social platforms, reconstructing the underlying logic of film culture dissemination. It not only breaks down the time and space barriers of traditional dissemination, but also reshapes the interactive relationship between films and audiences, making films break through the boundaries of traditional cinemas and become the core carrier of cultural dissemination across circles and regions. This article is based on real market data and communication cases, systematically sorting out the practical logic in diverse communication scenarios, deeply exploring the ecological transformation and practical path of film culture communication in the new media era, focusing on the application effectiveness of core models such as short video promotion, streaming media distribution, and UGC interaction, while reflecting on the practical difficulties of content fragmentation, traffic supremacy, and cultural discounts. Research has found that the dissemination of film culture needs to seek a balance between technological empowerment and value preservation. By optimizing algorithms, innovating content, and adhering to ethical standards, a healthy communication ecosystem can be built to help films achieve their dual mission of cultural inheritance and cross-cultural exchange, providing practical guidance for the high-quality development of the industry.