Analysis and Solutions to Cultural Barriers in Cross-border E-commerce of Agricultural Products under the Background of Rural Revitalization: An Empirical Study Based on Reviews of Qiaqia Sunflower Seeds

Abstract

Against the backdrop of the deep integration of the rural revitalization strategy and the digital economy, cross-border e-commerce of agricultural products has become an important engine for promoting agricultural modernization and increasing farmers' income. However, cultural barriers, as an implicit form of non-tariff barriers, severely restrict the in-depth expansion of Chinese agricultural products in overseas markets. This paper takes Qiaqia sunflower seeds as a typical case, using web crawling technology to obtain overseas user reviews on the Amazon platform. Employing text analysis, it identifies, classifies, and deeply analyzes the types of cultural barriers encountered in the cross-border sales of agricultural products and their causes. The study finds that cultural barriers are not only reflected in superficial differences in taste preferences, but are also deeply rooted in cognitive biases regarding product attributes, differing attitudes towards food additives, and conflicts in consumption habits. This study constructs a closed-loop analytical framework from data mining to strategy optimization, providing an empirical basis and practical solutions for overcoming the cultural dilemmas of cross-border e-commerce of agricultural products, and helping rural industries improve their cultural adaptability and competitiveness in the global market.