A Study on the Global Marketing Layout and Implementation Strategies of CHAGEE

Na  Zhou; Xingfeng  Zuo; Shuo  Liu

doi:10.54691/27z3fv39

Authors

Na Zhou
Xingfeng Zuo
Shuo Liu

DOI:

https://doi.org/10.54691/27z3fv39

Keywords:

CHAGEE; Globalization; Marketing Strategy; Tea Beverage Brand; Brand Overseas Expansion.

Abstract

This paper takes CHAGEE as the research object, analyzes its external market environment and internal brand conditions in the process of globalization, and summarizes the overall layout and practical operation strategies of the brand's overseas expansion. By sorting out the market, competition, resources, capabilities and other aspects, it expounds the paths and methods for new tea beverage brands to go international, providing references for the globalization of similar Chinese tea beverage brands.

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References

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