Research on the Mechanisms and Paths of Online First-Launch Scenarios Empowering Consumption Upgrade in the Context of the Digital Economy

Abstract

The rapid development of the digital economy has driven the digital transformation of consumption scenarios. Online launch scenarios, as a new carrier deeply integrating the launch economy with digital technology, have become a key tool for activating consumption potential and promoting consumption upgrading due to their core advantages of being boundless in time and space, precise in reach, and highly interactive. Based on theories related to the digital economy, scenario-based consumption, and supply-demand equilibrium, this paper defines the connotation, types, and core characteristics of online launch scenarios. It systematically analyzes the inherent mechanism by which online launch scenarios empower consumption upgrading under the digital economy background, clarifies the transmission logic of "digital technology support—scenario value transformation—consumption upgrading implementation," and dissects the empowerment path from three core dimensions: demand-driven, supply optimization, and channel innovation. Furthermore, considering the current shortcomings in the development of online launch scenarios, it proposes targeted optimization strategies to provide theoretical support and practical guidance for the high-quality development of the launch economy and the continuous advancement of consumption upgrading in the digital economy era.