"Ben Ben Long" 3D IP Character Design and Development

Abstract

With the vigorous development of the IP economy, cartoon characters with regional cultural characteristics have shown great application potential in the cultural and creative industry. This article takes the dinosaur culture of Zigong as the background and conducts research on the design and development process of the three-dimensional IP character " Ben Ben Long ". By analyzing and drawing on the design concepts of successful IP characters from both domestic and international sources, a design style that is flat, has strong logos, and is cute and approachable was established. In terms of character shaping, combined with the iconic elements of the Zigong Dinosaur Museum, after multiple rounds of sketch iterations, the designs of the character's three views, color schemes, and nine types of professional clothing were completed. At the same time, logo design, expression package development, poster drawing, and 3D modeling and animation production were carried out around this character, achieving the transformation from two-dimensional vision to three-dimensional dynamics. This article systematically summarizes the complete process of the "Ben Ben Long" IP character from creative conception to implementation and development, explores the effective path of combining traditional cultural elements with modern design language, and provides practical references for the design and development of similar IP characters.