Exploring the Integration Path of New Media Art and Interdisciplinary Design from the Perspective of Visual Culture

Abstract

In the era of media dominated by visual culture, the characteristics of new media art with technology as the carrier and visual expression as the core naturally fit with the interdisciplinary nature of design. Visual culture not only reshapes the audience's perception and aesthetic logic, but also promotes the deep interweaving of new media art and design, technology, humanities and other disciplines, becoming an important driving force for breaking disciplinary barriers and promoting innovative practices. This article takes visual culture as a theoretical perspective, based on the interdisciplinary nature of new media art and the development needs of interdisciplinary design. Through literature research, interdisciplinary research, and industry practice, it explores the practical reasons, core contradictions, and practical paths for the integration of the two. Research has found that the integration of the two requires a visual cultural aesthetic consensus as the basis, building a triple mechanism of technological collaboration, aesthetic collaboration, and disciplinary collaboration, and improving the guarantee system through educational reform, industry collaboration, and policy support. This integration not only expands the boundaries and application scenarios of new media art expression, but also injects cultural connotations and innovative vitality into interdisciplinary design, ultimately promoting the high-quality development of the design industry and the diversified upgrading of cultural dissemination. The purpose of this study is to provide theoretical references for the integration of the two in practice, and to provide reference ideas for academic research and industry applications in related fields.