The Technological Writing of Neo-Chinese Aesthetics: The Imagination Consumption and Reconstruction of Traditional Aesthetic Connotations in Digital Images

Abstract

This study focuses on the key field of digital images, exploring the profound aesthetic transformation behind the "Guochao" (national trend) phenomenon, and aims to clarify the ontological role of digital technology in the generation of Neo-Chinese aesthetics and its inherent logic in stimulating consumption. By constructing a three-dimensional analytical framework of "aesthetics-technology-industry" and combining it with a close reading of typical texts such as "Chang An,” the study reveals that technology, as a generative ontology, completes the visual transcoding of aesthetic categories such as artistic conception and spirit through algorithms internalizing classical principles, engines reconstructing spatiotemporal experiences, and databases deconstructing cultural symbols. This technological writing process reshapes viewing methods and emotional transmission and fosters an "imagination consumption" model centered on immersive experiences and symbolic identification. The research shows that technology is the core driving force connecting cultural heritage and the contemporary industry. This study provides a theoretical model that is both explanatory and critical, while also maintaining a necessary examination of the potential risks of aesthetic homogenization caused by technology.