Research on Social Characteristics of Human Feelings in Webcast Interaction

Abstract

The real society in contemporary China is a human society. The exchange of human society has the characteristics of vague acquaintance society, moral restraint and delayed return, while the exchange of contract society has the characteristics of accurate stranger society, legal restraint and consensus. These characteristics are also clearly reflected in the social interaction of the virtual community on the webcast platform. The anchor's emotional investment in the audience is to promote the audience's reward behavior. The essence of the relationship between anchors is the relationship between colleagues based on their career. Their manifestations are friendship or mentoring. Because of the same professional nature, they also show a certain competitive relationship in a certain period of time, and there are problems of competing for audience resources and rewarding income. But at the same time, they show a cooperative relationship, which embodies the characteristics of emotional interaction. The emotional interaction of the audience in the live broadcast room is characterized by real-time synchronization and temporary contingency, and the level of interaction is not particularly deep. After adding WeChat, the audience can realize 24-hour interactive communication, and their emotional communication is further strengthened through the communication of WeChat field. When they enter the live broadcast room again to watch activities, the human factors in communication will gradually emerge.