Mediated Feminism: How Social Media Shapes the Transnational Flow of Feminist Discourses

Authors

  • Xintong Li

DOI:

https://doi.org/10.54691/txw0nb68

Keywords:

Digital feminism; social media; transnational communication; feminist discourse; mediatization; online activism.

Abstract

shaped by the rise of digital communication technologies. This article explores the concept of mediated feminism, examining how social media platforms function as dynamic spaces that enable and constrain the transnational flow of feminist discourses. Drawing on the theories of mediatization and transnational feminism, the study analyzes how online campaigns such as #MeToo, #NiUnaMenos, and #WomenLifeFreedom exemplify the ways in which digital media facilitate feminist solidarity while simultaneously reproducing structural inequalities. Through qualitative analysis of social media narratives and platform affordances, this research demonstrates that mediated feminism operates at the intersection of empowerment and algorithmic control. While social media amplify feminist voices and create new avenues for global visibility, they also impose commercial, cultural, and linguistic barriers that shape who is heard and who remains invisible. The paper argues that understanding mediated feminism requires attention to the interplay between technological mediation, cultural translation, and political agency. Ultimately, the study contends that mediated feminism represents a crucial transformation in how feminist discourse circulates and evolves in the digital public sphere.

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References

[1] Alimardani, A., & Milan, S. (2022). From streets to screens and back: #WomenLifeFreedom and the digital struggle for rights in Iran. Social Media + Society, 8(4), 1–10. https:// doi.org/ 10.1177/ 20563051221135519

[2] Bishop, S. (2020). Algorithmic experts: Selling algorithmic lore on YouTube. Social Media + Society, 6(1), 1–11. https://doi.org/10.1177/2056305119897323

[3] Dobson, A. S., & Kanai, A. (2019). From social media to social change? Feminist activism and the politics of visibility. European Journal of Cultural Studies, 22(5–6), 718–733. https:// doi.org/ 10.1177/1367549419830632

[4] Duguay, S. (2019). Social media’s role in amplifying LGBTQ visibility. Media, Culture & Society, 41(6), 871–887. https://doi.org/10.1177/0163443719827918

[5] Gray, M. L. (2020). Platformized inequality: How social media shapes feminist visibility. Information, Communication & Society, 23(12), 1722–1738. https:// doi.org/ 10.1080/ 1369118X. 2020. 1713840

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Published

18-11-2025

Issue

Section

Articles

How to Cite

Li, X. (2025). Mediated Feminism: How Social Media Shapes the Transnational Flow of Feminist Discourses. Frontiers in Humanities and Social Sciences, 5(11), 164-170. https://doi.org/10.54691/txw0nb68