Research on Countermeasures for Promoting Wenzhou's Traditional Culture to "Go Global" and "Gain Popularity"

Abstract

As a national historical and cultural city, Wenzhou boasts profound traditional cultural heritage. In the context of globalization, promoting Wenzhou's traditional culture to "go global" and "gain popularity" is of great significance. This paper analyzes the characteristics and value of Wenzhou's traditional culture, and explores in depth the problems faced in the process of its international dissemination and popularity, such as the lack of overall planning, single communication channels, and shortage of talents. Based on this, targeted countermeasures are proposed from the aspects of strengthening policy guidance, innovating communication modes, and cultivating professional talents, aiming to enhance the international influence of Wenzhou's traditional culture, promote cultural exchanges and cooperation, and inject new vitality into the development of Wenzhou's cultural industry.