Research on Shenzhen's Urban Image Building in the Era of Short Videos
DOI:
https://doi.org/10.54691/ez8zks22Keywords:
City image; content creation; dissemination strategies; key issues.Abstract
With the rapid development of emerging media technologies, short-video platforms have become a vital means for showcasing urban images. This study employs Python web crawling techniques to collect a total of 2,580 popular TikTok videos from Shenzhen government accounts. Through data statistics and content analysis, it elucidates the release characteristics of these trending videos and proposes strategies for content creation, dissemination, and issue resolution. Content generation strategies include not fixating on video duration, developing unique content, and innovating presentation methods. Strategies for content dissemination involve deconstruction and reconstruction, multi-dimensional creation, and leveraging modern technologies. Problem-solving strategies encompass the use of AI-generated content (AIGC), seizing key events, and establishing iconic locations. These strategies collectively aim to enhance Shenzhen's urban image portrayal in the digital era.
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