The "Free Rider" Problem in the Construction of Geographical Indications for Agricultural Products: A Case Study of Dangshan Yellow Peach in Anhui Province

Abstract

In the context of the rural revitalization strategy, the construction of geographical indications for agricultural products is of great significance, but the phenomenon of "free riding" is frequent. In this paper, literature analysis, SWOT analysis, PEST analysis, case analysis and other methods were comprehensively used to study Dangshan yellow peach in Anhui Province as an example. The study found that although the Dangshan yellow peach industry has the advantages of high quality and good climate, it has certain problems in brand protection, organizational structure, human resources, finance, etc., and is facing the challenges of fierce competition and consumption upgrading. In view of these problems, this paper proposes multi-party cooperation measures such as improving the blockchain traceability supervision system, optimizing production standards and innovative publicity to enhance brand competitiveness, strengthening government support for enterprise self-discipline and promoting consumer participation, so as to provide theoretical and practical reference for the governance of Dangshan yellow peach industry and other geographical indication products and the realization of upgrading and development, which is of great significance for ensuring the high-quality development of agricultural economy.