Research on the Innovation of Agricultural Product E-commerce Platform in Xiaogang Village in the Digital Economy Era

Abstract

With the rapid development of Internet technology, the agricultural product e-commerce platform, as an important bridge connecting rural and urban areas, producers and consumers, has a profound impact not only on core areas such as agricultural industry upgrading and farmers' income but also on the construction of rural logistics systems, the building of agricultural product brands, and the implementation of the rural revitalization strategy. It has become an important engine for promoting agricultural and rural modernization. This paper studies the online marketing strategies of agricultural products in Xiaogang Village in the context of e-commerce, analyzes the current situation of e-commerce in Xiaogang Village and the problems existing in its development process, and proposes strategies including improving the network infrastructure construction in Xiaogang Village, building the brand of agricultural products in Xiaogang Village, perfecting the online marketing channels of agricultural products in Xiaogang Village, enhancing the standardization degree of agricultural products in Xiaogang Village, and cultivating relevant e-commerce talents. It aims to improve the online sales performance of relevant agricultural products and agricultural product processing enterprises in Xiaogang Village by optimizing the marketing strategies, integrating marketing resources, and enhancing user experience, so as to promote the deep integration of the agricultural industry and e-commerce in Xiaogang Village, facilitate the healthy development of the agricultural industry chain, and accumulate reform experience for the vast rural areas to learn from.