The Homogenization of Online Media Content has become a General Trend: An Analysis of the Essence of Homogenization Communication Based on News Psychology

Jiwei Wu

doi:10.54691/chtv0q26

Authors

Jiwei Wu

DOI:

https://doi.org/10.54691/chtv0q26

Keywords:

Content Homogenization; Online Media Repetition; Algorithmic Recommendation; Information Cocoon; News Psychology.

Abstract

From the perspective of internet users, this paper analyzes the motivations behind the homogenization of online media content and its adverse social impacts, utilizing theories from news psychology and communication studies. The homogenization of online media content primarily manifests in three forms: replication (plagiarism of short video templates), clustering of themes (“rebirth revenge” type micro-dramas dominating the screen), and procedural narratives ("three-act" inspirational emotional articles). Through case studies, this paper proposes three countermeasures: breaking through the cocoon, stimulating innovation, and reshaping cognition.

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