Sports-Culture-Tourism Integration Driving Rural Revitalization: The Practical Case of Baiwu Village

Abstract

This study constructs an integrated “culture-sports-tourism (CST)” development model, taking Baiwu Village in Yunnan Province as a practical case. By connecting natural landscapes, historical culture, agricultural resources, and digital technologies through orienteering competitions, the project follows the core logic of “resource integration and activation - value transformation and reconstruction - benefit sharing,” providing an innovative solution for rural common prosperity and revitalization. The key conclusions are as follows: First, the three-dimensional CST integration activates endogenous driving forces for rural development by effectively addressing the pain points of scattered resources and a single industrial format. Second, a multi-level benefit-sharing mechanism realizes the dual common prosperity of material and spiritual wealth. Third, digitalization and urban-rural two-way circulation expand development boundaries. The project possesses replicable demonstration value, offering a “low-cost, high-efficiency, and sustainable” development sample for similar rural areas.