Research on the Integration Promotion and Guarantee Strategies of Ecological Environment and Green Marketing in the Huaihe River Basin

Abstract

This paper focuses on the current status, problems, promotion strategies, and guarantee measures of the integration of ecological environment and green marketing in the Huaihe River Basin. The research indicates that green marketing practices in the Huaihe River Basin are still in the initial exploration stage, and the integration level between ecological environment and green marketing is low. It proposes promotion strategies such as strengthening ecological environmental protection awareness and green marketing concepts, promoting innovation in green products and services, and building green supply chain and logistics systems. Through government guidance, market-driven forces, and social participation, a three-dimensional collaborative mechanism will be formed to internalize ecological value into the core driving force of regional economic development. In terms of guarantee measures, it is suggested to strengthen policy guidance and incentive mechanism construction, promote technological innovation and industrial upgrading, and enhance regional cooperation and coordinated development.