Study on the Value and Communication Strategies of Butterfly Song in Cross-cultural Communication

Abstract

Butterfly Song, as an important part of China’s intangible cultural heritage, possesses profound cultural heritage and unique artistic value. In cross-cultural communication, Butterfly Song not only shows the charm of Yao culture, but also promotes mutual understanding and respect between different cultures. With its distinctive duet choral form, pleasant melody and simple and plain lyrics, Butterfly Song demonstrates the unique charm of music of nationality and enriches the treasure trove of world music. However, the inheritance and development of Butterfly Song are facing numerous challenges. This paper focuses on the national-level intangible cultural heritage Butterfly Song in Fuchuan Yao Autonomous County. It first studies the artistic characteristics of Butterfly Song, including the performance features and lyrics characteristics. Based on the value of Butterfly Song, it further studies the current status of its dissemination to develop effective communication strategies. It is hoped that the study will enhance cultural awareness of the local people, draw attention to the Butterfly Song and its inheritors, so that more people will be able to realize the importance of the Butterfly Song.