Study on the Impact of Online Self-Media on the Development of Yibin's Tourism Industry

Yufeng  Zhong; Diandian  Li

doi:10.54691/pjtecj67

Authors

Yufeng Zhong
Diandian Li

DOI:

https://doi.org/10.54691/pjtecj67

Keywords:

Online Self-Media, Yibin City, Tourism Industry, Impact Analysis, Development Countermeasures.

Abstract

With the rapid development of Internet technology, online self-media has become an important force driving the transformation of the tourism industry. Taking Yibin’s tourism industry as the research object, this study explores the impact of online self-media on its development and the corresponding optimization paths. The research finds that online self-media has significantly enhanced the visibility of Yibin’s cultural and tourism brands through comprehensive publicity and traffic attraction, innovative marketing models, and shaping the city’s image. However, it also poses problems such as the spread of false information, disruption of tourism market order, and information overload. Based on these findings, this study proposes countermeasures to promote the in-depth integration of Yibin’s tourism industry and online self-media from five dimensions: strengthening self-media promotion, creating high-quality content, innovating interactive marketing, cultivating professional talents, and improving policy support. This research provides a reference for the high-quality development of local cultural and tourism industries.

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