Intercultural Communication of Liupao Tea in High-Context and Low-Context Cultures

Pingping  Huang; Ying  Tan

doi:10.54691/yg26k212

Authors

Pingping Huang
Ying Tan

DOI:

https://doi.org/10.54691/yg26k212

Keywords:

Intercultural Communication; High-Context Culture; Low-Context Culture; Liupao Tea.

Abstract

Tea culture is not only a representative of traditional Chinese culture, but also a valuable treasure of world culture. Liupao tea, originating from Liubao Town, Cangwu County, Wuzhou City in the Guangxi Zhuang Autonomous Region, stands as an integral part of Chinese tea culture. This study investigates the intercultural communication strategies of Liupao tea in high-context and low-context cultures, employing a dual analysis of cultural theory and market practices. It analyzes the characteristics of high-context and low-context cultures and elaborates the unique properties of Liupao tea. This study aims to explore feasible and effective promotion methods for Liupao tea in intercultural communication, and puts forward corresponding suggestions for promotion of Liupao tea in both high-context and low-context cultures. This study aims to contribute to the intercultural promotion of Liupao tea in the global market, facilitating a deeper understanding of this remarkable tea in different cultural contexts. Through case studies on branding adaptation and digital storytelling, it proposes a framework for bridging cultural gaps and enhancing global consumer engagement. The findings aim to contribute to the sustainable internationalization of traditional Chinese tea products. Additionally, this study aims to provide insights for further research and practical efforts in promoting traditional Chinese tea culture and enhancing the international recognition of Liupao tea.

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