The Cultural Value and Craft Development of Zigong Tie-Dyeing - Current Status, Challenges, and Prospects

Junjian  Zheng; Lin  Yi

doi:10.54691/q8jpbw46

Authors

Junjian Zheng
Lin Yi

DOI:

https://doi.org/10.54691/q8jpbw46

Keywords:

Zigong Tie-Dyeing; Tourism culture; Inheritance; protection.

Abstract

As a national intangible cultural heritage of China, Zigong tie-dyeing has a long history and is an indispensable part of China's outstanding traditional culture. However, due to social, cultural, and other environmental factors, Zigong tie-dyeing is currently facing a series of problems such as the risk of being lost, lack of attractiveness, poor collaboration within the industry chain, and failure to achieve sustainable development. This article mainly uses the combination of 'intangible cultural heritage + tourism' to create a new way to inherit and protect intangible cultural heritage. Through relevant departments and online platforms, it aims to protect and promote Zigong tie-dyeing, leveraging its advantageous geographical location and forming an industrial chain with other local tourism IPs, providing theoretical support and practical guidance for creating a new concept of green and environmental protection.

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