Research on the Cross-Field Integration and Innovation of Animation and Technology in the Context of Converged Media

Abstract

This article explores the phenomenon of deep integration between the animation industry and technological innovation in the era of integrated media, focusing on the transformative role of technologies such as artificial intelligence, virtual reality, and digital media on animation art design. The study reveals the optimization of the animation creation process, the expansion of expressive forms, and the breakthrough of industrial boundaries under the empowerment of technology, proposing a 'technology-culture' dual-driven innovation model for animation. Through case analysis, it is found that the integrated media environment has spawned new forms of animated expression such as interactive storytelling, generative art, and immersive experiences, while also presenting new challenges to traditional animation aesthetics. It demonstrates how the application of technology enhances the expressive power of animation art and the effectiveness of cultural dissemination, providing theoretical references and practical pathways for the innovative development of domestic animation.