MA, Haotian; WANG, Yining. Cultural Identity, Technological Experience, and Social Influence: An Integrated Model of Consumer Willingness to Pay in the Micro-Short Drama Market of Henan, China. Frontiers in Humanities and Social Sciences, [S. l.], v. 5, n. 9, p. 8–20, 2025. DOI: 10.54691/rr6jjr74. Disponível em: https://fhssjournal.org/index.php/ojs/article/view/338. Acesso em: 3 oct. 2026.